About You

You have an audience to reach, people to persuade, a problem to solve.

My job is to reach them, persuade them, solve it.

I do that by creating conversations with your audience, in an effortless flow as if you were talking to a friend.   But of course we know that it’s not effortless; rather it’s a swan-like illusion. 

As WB Yeats said, “…if it does not seem a moment’s thought / our stitching and unstitching has been naught.”

So I don’t do marketing b*ll*cks (a word like ‘communication’ does not communicate, the word ‘emotion’ conveys no feeling) –  but I rather like spin.

Spin has been with us since Babylonian kings interpreted their indecisive battles as glorious victories with giant carvings on the city walls.

Yet spin’s been given a bad press in recent years (I hope you like your irony well done) but all it does is put the best possible gloss on things, which we all do quite naturally. What I aim to do for you is create spin with integrity, with a bit of humour, with an easy going tone and a sense of reward so that the audience will want to spend time with your brand.