Steffen Collings | Creative Copywriter

Super 8

admin — Tue, 30 Aug 2011 15:57:10 +0000

Arzu Kara

admin — Tue, 30 Aug 2011 15:47:47 +0000

Arzu Kara is an high end fashion brand rapidly establishing itself as a specialist in streamlined elegance.

Avis Eurostar partnership

admin — Tue, 30 Aug 2011 15:37:18 +0000

Launch campaign for the new Avis Eurostar partnership.

Southern Railway

admin — Tue, 30 Aug 2011 15:09:50 +0000

Southern Railway wanted catchy outdoor in-station and online banner messaging to announce both their summer travel options and their new deal for hard bitten regular commuters.

The King’s Speech

admin — Fri, 06 May 2011 15:16:44 +0000

Avis / British Airways

admin — Thu, 09 Sep 2010 18:10:33 +0000

To announce their new partnership British Airways and Avis were looking for a new strapline for 5,000 trolleys at Terminal 5, a strapline that would immediately convey the upbeat convenience of travelling with these two global brands. (Steffen Collings with fst The Group)

Chiltern Railways

admin — Thu, 09 Sep 2010 18:10:03 +0000

Chiltern Railways invited agencies to pitch for a ATL campaign the aim of which was to take Chiltern Railways from its local milieu towards a 21st Century Rail operator owned by Deutsche Bahn. Their new modern outlook, as evidenced by their new London to Birmingham service, was to be balanced with the brand’s customer friendly rail heritage origins. (Steffen Collings with fst The Group)

Avis Rent a Car

admin — Thu, 09 Sep 2010 18:09:26 +0000

The client works through many third party sales forces, such as Thomas Cook, and so seeks to motivate and incentivise these predominantly young sales men and women with eye catching offers. (Steffen Collings with fst The Group)

Thames Water

admin — Sun, 12 Sep 2010 00:35:55 +0000

Due to a complete overhaul of the client’s internal software system, Thames Water required an organisation wide internal communications campaign that would persuade and educate employees at all levels as to the benefits of the new system. (Steffen Collings with TMA)

Yonex Advertising Campaigns

admin — Mon, 11 Oct 2010 15:39:58 +0000

The Tokyo based sports brand needed headlines that would break through to both English and Asian audiences in crowded POS environments. (Steffen Collings with TMA).

Leaseplan Brochures

admin — Sun, 12 Sep 2010 00:38:31 +0000

The client wanted complex technical copy, created in house, edited and rewritten into persuasive, accessible sales copy for a high end brochure aimed at knowledgeable line managers. (Steffen Collings with fst The Group)

fst The Group

admin — Mon, 11 Oct 2010 15:45:44 +0000

fst The Group wanted a complete overhaul of their on line presence, including a new tone of voice that pitched the creative agency at a global level in keeping with the international market presence of their leading clients.

Bayer Healthcare

admin — Mon, 11 Oct 2010 15:48:11 +0000

Bayer Animal Health’s Flea Awareness campaign needed an entertaining and informative POS concept for its Veterinary Surgery environment, with a solution that encapsulated playful ambient messaging with a pet health warning. (Steffen Collings with TMA)

Janssen-Cilag

admin — Mon, 11 Oct 2010 15:49:40 +0000

I helped create the theme for the Jansen-Cilag Conference 2010 – ‘Small change. Big difference.’ – and took this concept through the line into copy based event banners. (Steffen Collings with TMA).

National Trust

admin — Mon, 11 Oct 2010 16:39:07 +0000

As part of the CBS London Long Copy Challenge I created the concept and the copy for a proposed London Underground print campaign featuring the National Trust’s little known work and properties hidden in the city. (Steffen Collings with TMA)

Thames Water

admin — Mon, 11 Oct 2010 16:43:39 +0000

As part of the CBS London Long Copy Challenge I created the copy for a proposed London Underground print campaign featuring the client’s biggest ever multi-million pound reengineering of London’s Victorian sewage system. (Steffen Collings with TMA)

simplyrun.co.uk

admin — Thu, 28 Oct 2010 15:07:55 +0000

Simply Run, a new online sports wear business, with an off line outlet, wanted strapline messaging that nailed their consumer friendly usp across all media.

Inception

admin — Mon, 04 Oct 2010 22:02:14 +0000

Toy Story 3

admin — Thu, 11 Nov 2010 17:18:09 +0000

X-Men Origins – Wolverine

admin — Tue, 12 Oct 2010 10:27:28 +0000

The Ugly Truth

admin — Tue, 12 Oct 2010 10:30:34 +0000

Ice Age 3 – Dawn of the Dinosaurs

admin — Tue, 12 Oct 2010 10:35:45 +0000

The Collector

admin — Tue, 12 Oct 2010 10:33:22 +0000

Moon

admin — Tue, 12 Oct 2010 10:37:14 +0000

Creation (Darwin Bio-pic)

admin — Tue, 12 Oct 2010 10:44:28 +0000

Avatar

admin — Tue, 12 Oct 2010 10:45:58 +0000

Mad Men

admin — Thu, 28 Oct 2010 15:28:20 +0000

Moleskine ‘mindful of thoughts’

admin — Mon, 04 Oct 2010 21:59:52 +0000

Toblerone ‘life lines’

admin — Tue, 12 Oct 2010 11:16:10 +0000

Tom Tom ‘know the unknown’

admin — Tue, 12 Oct 2010 11:25:33 +0000

Pledge ‘last tree on Earth’

admin — Tue, 12 Oct 2010 11:27:13 +0000

Ronhill ‘just get on with it’

admin — Mon, 18 Oct 2010 15:10:11 +0000

Ronhill – traditional sportswear brand used by the British Army. Honest, straight talking, no fuss.

Eurostar ‘we’ll put you right there’

admin — Mon, 18 Oct 2010 15:11:55 +0000

Eurostar – high speed passenger train operating between UK and Europe.

Headlines

admin — Wed, 27 Oct 2010 13:38:05 +0000

Notebook

admin — Mon, 18 Oct 2010 14:42:14 +0000

1. London black cabs – promoting their all night taxi service

You drink. We drive.

2. Uniglo – Japanese fashion brand

We’ve got it going on

3. Google Business Solutions – encouraging businesses to maximise their market share online

Internet profits? So are we

4. Relate – the relationship guidance charity

You can Relate

5. Mercedes Benz

Personality is destiny

6. Observer magazine and newspaper – recently relaunched

Same new, same new

7. Technogym – cutting edge fitness equipment

This is where the fat come to die

8. Palm – easy to use smart phones and mobile products

Find your calm

9. Visa – naming project. Visa were seeking a name for the launch of a new credit card specifically aimed at women of all ages in Russia, Asia and the Middle East.

Visa Sister

10. Go Venture – strapline for Go Venture the rapidly expanding activity holiday search engine.

Go on Go Venture